Advertising tag



y 6, 1961 A. s. GIESECKE I 2,984,031

ADVERTISING TAG Filed June 1, 1959 3 Sheets-Sheet 1 May 16, 1961 A. s.GIESECKE ,0

ADVERTISING TAG Filed June 1. 1959' s Sheets-Sheet z Fig. 5A

{FRUIT %LJUICE fig. 6A

JUICE FRu| FRUIT JUIC III

N EW' F1974 NEW! Ff? FLAKE;

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Amhkks May 16, 1961 A. s. GIESECKE ADVERTISING TAG e a m t e e s .m um s"w n a s. M e t W m 3 Filed June 1. 1959 United States ADVERTISING TAGAlbert S. Giesecke, 400 Montgomery St., San Francisco 4, Calif.

Filed June 1, 1959, Ser. No. 817,292

1 Claim. (CI. 40-16) This invention relates to a merchandise tag andmore particularly relates to a three-dimensional tag suitable forsnapping into a price molding.

Many stores are provided with counters having a decorative moldingaround the shelves which have a plurality of grooves therein wherebyprice tags, or other indicia, may be snapped into the groove. When onedesires to call particular attention to some merchandise, it is highlydesirable to provide a merchandise tag which has three dimensions, i.e.,a tag which will not only occupy the channel molding but one which willalso protrude there from and call particular attention to themerchandise dis played at that particular place.

Various attempts have been made to provide threed-imensional price tagsand the like, but they have not been fully satisfactory since theyeither require a number of parts or do not produce the desired eifect orare too expensive to produce.

According to the present invention, a three-dimensional snap-onmerchandise strip is provided which can be cut from a single piece offlat stock and readily folded to form a rigid three-dimensional figure.The part protruding to form the 3D effect can be formed in the shape ofa rectangle, a triangle, a cone, a segment of a cylinder, a box-likestructure or in other forms and may be either of the same size as thechannel molding or may extend above, below or can extend both above andbelow the molding. Suitably, the merchandise strip of the presentinvention is cut from a strip of paper, although plastic or othermaterials of a fairly stiff, flat nature are suit able. Generallyspeaking, the objects of the present invention are accomplished bycutting a piece of paper so that it has two generally rectangularsections held together with an intermediate section which may be ofvarious shapes. The two rectangular sections form an angle with eachother, which angle may be from to slightly less than 180 or preferablyfrom 0 to 175.

In the drawings forming a part of this invention,

Figure 1 is a perspective view of a conventional channel-type tag holderwith a merchandise strip of the present invention in place thereon.

Figure 2 is a side elevation of the structure shown in Figure 1.

Figure 3 is a front elevation of the structure shown in Figure 1.

Figure 4 shows the die-cut tag before it has been folded and inserted ina molding.

Figure 5 shows another embodiment of thisinvention wherein the centralfigure is a cone, while Figure 5A shows the eifect produced when the tagis plaed in a molding.

Figure 6 shows the form which is used to produce a semi-cylinderextending above the shelf, while Figure 6A shows the effect producedwhen installed on a shelf.

Figure 7 and Figure 7A show a figure having the form of a semi-boxextending above the shelf.

Figure 8 and Figure 8A illustrate an embodiment of the invention whereinthe central portion takes the form of a triangle which extends above andbelow the shelf but parallel to the edge thereof.

Figure 9 shows a tag wherein the two rectangular members form an angleof zero degrees to each other. Figure 9A shows the tag of Figure 9 inperspective view.

Figure 10 shows a structure wherein the two rectangular portions formanangle of about 15 with each other. Figure 10A shows the structure ofFigure 10 installed on a shelf.

Turning now to a description of the drawings by reference characters andreferring specifically to Figures 1 through 4, there is shown a shelf 9having a channel molding 11 thereon having an upper lip 13 and a lowerlip 15. The specific form of tag shown forms a pyramidal structure withthe bottom extending slightly beyond the bottom of the molding. Theblank from which the structure is made has a first rectangular portion17 and a second rectangular portion 19. It will be understood, ofcourse, that the sections 17 and 19 are of suitable width for insertionin the molding 11. Connecting the sections 17 and 19 is a centersection, designated 21. Since this is to form a pyramidal structure, thecenter section 21 has a fold line 23 intersecting it. Further, thecenter section 21 is attached to the side sections 17 and 19 by the foldlines 25 and 27, respectively. Further, in order to provide clearancefor the lower molding lip a notch 29 is provided at the bottom of thefold line 25, while a similar notch 31 is provided at the bottom of thefold line 27. To use the device, the two ends 17 and 19 are foldedupwardly on the fold lines 25 and 27, respectively, while the device asa whole is folded downwardly on the fold line 23. Then, one of themembers 17 or 19 is inserted in the molding and the edges of the members17 and 19 are brought into alignment as the opposite rectangular memberis forced into the molding. This produces the strutcure illustrated inperspective in Figure 1. It will be noted that by bringing the partsinto this position, they are placed under some tension so that arelatively rigid structure is provided even though the tag itself may bemade of a relatively thin, weak material.

In Figure 5, another embodiment of the invention is shown, having thetwo side members 17 and 19, with the indicia reversed thereon, so thatthe outstanding figure will be flush with the molding at the bottom andwill extend from the top. It will be further noted that with thisstructure there is no central fold line, but only the two side foldlines 33 and 35, so that the extended portion is in the form of a smoothsegment of a cone, rather than an angular figure, as heretoforedescribed.

In Figure 6, the fold lines 37 and 39 do not come together at either endand there is no central fold line so the resulting figure, shown in GA,takes the form of a semi-cylinder and thus simulates the appearance of aconventional tin can. The cuts 38 and 40 permit clearance of the lowerlip of the channel.

In Figure 7, it was desired to provide a rectangular figure which wouldsimulate the appearance of a box. For this purpose, the rectangularsections are connected by fold lines 41 and 43 to the central portion,while the central portion itself has fold lines 45 and 44.

In Figures 8 and 8A, a structure is provided which simulates theappearance of a curved arrow which stands out a short distance from themolding.

In Figures 9 and 9A, another embodiment of the invention is shownwherein two tabs of rectangular configuration, designated 51 and 53, areprovided which are parallel to each other, i.e., are not angularlydisplaced towards each other. In this embodiment, there is a centralportion 55 and the central portion 55 is connected to the members 51 and53 by the fold lines 57 and 59,

respectively. Further, the notches 61 are provided adjacent to each ofthe fold lines to secure clearance from the lip molding. The centralportion 55 has the additional fold lines 63 thereon and, when folded asheretofore described, produces the eifects shown in Figure 9A.

In Figures 10 and 10A, an advertising tag is shown wherein two sidemembers 65 and 67 are set at an angle of about 15 to each other. Thisembodiment, when folded, produces the effect shown in Figure 10A.

It is believed apparent from the foregoing that I have provided anattractive advertising sign which, due to its unique folded action andthe tension produced by the material, provides a relatively rigid signwhich extends beyond 'a conventional channel-type tag holder.

I claim:

A merchandise tag of flexible sheet material adapted to be folded andinserted in a channel-type tag holder comprising two generallyrectangular sections connected by an intermediate section, saidrectangular sections forming an angle with each other from 0 to about175, fold lines between said rectangular end sections and said centralsection whereby when said rectangular end sections are brought intoalignment and placed in a channel, the central section will protrudebeyond said channel and notches between said central section and saidrectangular end sections to clear the lip of a channel molding.

References Cited in the file of this patent UNITED STATES PATENTS1,517,067 Hornecker Nov. 25, 1924 1,898,746 Rice Feb. 21, 1933 2,304,209ROssitor Dec. 8, 1942 2,720,044 Montalto Oct. 11, 1955

